Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. micturate brand awareness among university students 2. addition work at their stores located close to major universities in Lebanon. Our earr each(prenominal): Market research says that university students would be an excellent audience to reach. Our outline: Different strategies leading be applied accord to geographical location of the university and demographics of tar take away audience. A key subject should be created that relates to the university students. Beirut neighborhood: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The elbow grease allow for first be utilise in AUB and NDU. A Mojo Café forget open near these universities as a test. If the shake up proves to be successful, the coffee dwelling kinfolk shall open near the different universities. Aside from the individual plans for each location, Mojo will be sponsoring a rally paper amongst the various universities. This event will be discussed l ater in details. Timing: The best beat for this campaign will be between May and June where MOJO could advance from outdoor activities before the spend heat wave. Spring time events admit Founders Day at NDU and outdoors at AUB during May. Our Tactics: 1. make relaxed coffee day: Free sample coffees for everybody. 2. Website: www.mojo.com.

lb Create a club for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for reaching a accepted amount of coffees. 3. presentation of a big screen at the coffee house (all branches) for the world cup event and obtain students. 4. Create the MOJO newsletter to be di stributed among the mentioned universities. ! The newspaper will include comments and feedback from customers, events that Mojo has done (with pictures) and will do, and games with prizes. 5. Flyers to be handed out through with(predicate) the campus or situated on car windshields. 6. Small bands or the Music nine in collaboration with Mojos drinking chocolate will bring a small show during luncheon break. The events that will be held exclusively at NDU are: 1....If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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